“John not only navigated the Vasser family's entry into the dealer world with the purchases of Toyota and Chevrolet franchises in 1998, but he has also been a reliable resource and friend for the last 28 years.” Jimmy Vasser

"I have known John Pico for more than 45 years. We first met when I was Western Regional Sales Manager for Chrysler in California, during my 30-year career with the company. In addition to my years with Chrysler, I owned a Chrysler, Jeep, Dodge, and Ram dealership in Denver for 21 years and was a partner in a Chrysler dealership in Santa Maria, California, for nine years. Having experienced the automobile business from both the manufacturer's and dealer's perspectives, I can say that John is the most knowledgeable individual I know concerning dealership operations and manufacturer relations across all makes. As an attorney and automobile dealership advisor, John is exceptionally qualified to assist dealers with purchases and sales, audits, valuations, dealer accounting, service and parts analysis, and virtually every aspect of dealership operations. One of John's greatest strengths is his ability to communicate complicated matters clearly so that everyone understands the issues and the results. He is truly an expert in all phases of our industry. I have two of his published manuals in my office and have referred to them often over the years. You will never regret engaging John Pico. He is the best at what he does, and nobody is better. If you meet with him and explain what you hope to accomplish, he will give you honest, straightforward answers and advice you can rely upon. I recommend him without reservation." John J. Schenden Former Western Regional Sales Manager, Chrysler Corporation Former Automobile Dealer — Colorado and California

“I have worked with John on two separate valuations, and both experiences were excellent. His understanding of the auto business, attention to detail, and thorough analysis provided a well-supported, credible assessment of my store. John’s work was professional and very helpful in making important financial decisions moving forward. I would highly recommend John’s services.” Jeff Wilson Toyota Vallejo

“I have known John Pico for nearly 40 years and cannot recommend him highly enough. John has helped me with both the purchase and the sale of an automobile dealership, and I always knew my interests were being protected. His knowledge of the automobile dealership business and dealership law is extraordinary. If John doesn’t know the answer to the question, he will research it until he finds it—he never guesses. But John’s knowledge extends far beyond the automobile business. He is a brilliant communicator, endlessly interesting, and simply a delight to converse with. He is humble, incredibly hard-working, and truly never meets a stranger. Having known John for most of my adult life, I can say without hesitation that I trust him completely. I would recommend him to anyone buying, selling, or operating an automobile dealership.” — Richard Allen, Dallas, Texas